Brand tip: Go and find them

When it comes to your customers, you have to go and find them. Don't wait for them to come to you. There will always be an exception, but generally speaking, it's a good rule to follow.

Take a look at this video (2 mins 31 secs), documenting an initiative by Tesco in South Korea to give commuters the opportunity to shop online while they're waiting for a train.



Now you might not have the resources that Tesco do, but there are a few really valuable lessons you can take from this:
1/ Understand the need of your target audience (In this case, convenience. They're short of time)
2/ Understand where to find your target audience (In this case, the station - but it could be an online environment)
3/ Make your product (or service) available in that location (In this case, through photos of products in the station, with QR codes)
4/ And if you want to use technology, make it appropriate (In this case, mobile technology - Smart Phones and QR codes - for a mobile audience).

Take a look at your own business. What can you learn from this? Are you waiting for customers to come and find you? Are are you going to go out and find them?