What comment I had seen previously said the opposite - caring about the environment was a luxury that we couldn't afford in an economic downturn. But this survey is a welcome contradiction. (And if you read www.onehundredmonths.org.uk, it's not a moment too soon! But that's another post on its own). It also showed that people want the government to do more and take the lead. You can read more about the results here. Another survey, by Defra, found that the public now feel that it is them as individuals that are doing the most to limit climate change, an increase of almost 20% in 12 months. The perception in the last 6 months has been that national and local government is doing less.
Although the survey results suggest that opinion favours an environmental priority, I think it is fair to say that there is a common assumption, amongst individuals and businesses, that being green is more expensive. It's actually the opposite. For individuals (and certainly for us as a family) turning lights off and driving less is saving us money (as well as reducing CO2). And for businesses the opportunity to reduce utility bills and and become more competitive, in an increasingly competitive market, should be a strong enough incentive to develop an environmental policy.
For any businesses interested in developing an environmental positioning, take a look at www.todayandtomorrowonline.co.uk, for some useful links.
