Precycling. The act of selecting purchases with minimal packaging and avoiding plastics that aren't labelled, to avoid the need for so much recycling once you get it home (or back to the office).
I came across it today in the Observer newspaper's magazine on Lucy Siegle's Ethical Living page. It's a great habit to encourage.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.