I've just seen this - not for the first time - but I feel compelled to rant about it! It's an advert for Nouvelle toilet rolls. What can be so offensive about toilet rolls? Let me explain.
At the start it seems to be an advert encouraging recycling. A woman takes her bottles to the bottle bank (but spills red wine down her self), she uses bath water to water her hanging baskets (but gets bubbles in them), she takes her paper out for recycling (but it blows out of the boxes as she walks down the path). The voice over says something along the lines of 'thinking about the environment can be really inconvenient and a bit annoying'. Their solution? Buy Nouvelle toilet rolls because it's 100% recycled. You don't need to worry about doing the other stuff!
It's such an outrageous pile of nonsense! (I'd really like to swear, but I don't think it's appropriate to do it in my blog, and my parents might read it). 100% recycled toilet rolls are great - but don't try and sell them as an alternative to recycling! Tell people to do both! What idiots came up with that concept! After my last post, it makes you want to bang your head against a wall (or the idiots who wrote and paid for the advert, but again, I don't think it's appropriate to encourage violence in this blog).
(I've just read through what I've written and I think I need to apologise for an excessive use of exclamation marks, but it's the only way I could avoid swearing!!!)
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.