It's that time of year when Charlie starts knitting! Innocent have launched The Big Knit 2008, their annual campaign to support Age Concern, and raise money to help keep older people warm this winter. Every year 25,000 older people in Britain die from cold related illnesses. To support Age Concern in their campaign to combat this Innocent ask people to knit little woolly hats. They put them onto the smoothies they sell in Sainsburys up and down the country, and for every bottle sold Innocent and Sainsburys donate 50p to Age Concern.
If you'd like to get involved visit the Innocent site, where you can find patterns, photos, an activity pack and the hatometer, which we have reproduced below! And if you can't knit make sure you get down to Sainsburys in November and buy the smoothies.
thebigknit2008
