This year the Annual Review has been produced as an A5 landscape document, so it makes an interesting story for sustainable design. The clients motivation for reducing the size wasn't environmental - they wanted to minimize their postage costs. But by reducing the size they are reducing their environmental impact anyway: they are using less paper and the job takes less time to print, using less energy.
We had also ensured that the production process itself was green; using a paper with 75% recycled content (Revive 75 Matt) and a printer with environmental accreditation (Colourworks).
We have been working with Hospiscare since 2007, helping to develop their visual identity. Our brief was to create a consistent style for all of their literature, so that the quality of their communication material matches the quality of their patient care. A key aspect of the work was to create a set of guidelines for users, with clear information on how to apply the new identity to different document formats.
If you would like to see more examples of our work, take a look at our website: www.alderandalder.co.uk
