Our work has included the logo, packaging labels, stationery, promotional cards and their website. There were two key things the logo needs to do for Parable. Firstly, as a new business, they need to raise their profile, so the logo needs to create a distinctive visual identity for them. Secondly, as a premium brand, they need to create a brand that appeals to their target market. We have designed a symbol that reflects the origin of their products and the craftsmanship needed to create the original rollers. We have complemented this by using typefaces that match the age of the original rollers themselves.
Parable will launch their identity and products at The Whitworth Gallery, in Manchester, to support the Putting on the Glitz exhibition, running until October 2009. Their range of candles, cast from the wallpaper rollers, are currently available, but there are a range of other products under development, including lighting, prints, mirrors and garden ornaments. We have included a couple of examples below. To find out more about Parable visit www.parabledesigns.co.uk
On this project we have worked closely with Power Marketing. They have developed the communication and marketing strategy, and introduced us to the project to provide branding knowledge and expertise. If you would like to see some more examples of our branding work and logo designs, take a look at our website: www.alderandalder.co.uk.
