I came across this article on The Guardian site last week about the new ad campaign from Marks & Spencer. The campaign highlights their on-going commitment to their Plan A strategy, despite the current climate. According to the article, the £200m cost of implementing Plan A has already been covered by the savings made through energy and waste efficiency.
It's more proof that sustainability makes good business sense - whatever the economy is doing.
If you want to look at what your business can do to be greener, take a look at www.todayandtomorrowonline.co.uk for advice and useful links.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.