Wednesday, 29 July 2009

My favourite advert (at the moment)

'Favourite' might not be the right word - but I think the new campaign from Cancer Research UK is fantastic. The ads are a great balance of optimism and realism. It's obviously a really emotional issue, and they manage to convey that emotion, without being sentimental. Really powerful stuff.



To support their work visit www.cancerresearchuk.org