It's that time of year again! Charlie's started knitting - so it can only mean one thing: Innocent's Big Knit campaign is back! Innocent have joined forces with Sainsbury's to raise £250,000, to support the work of Age Concern and Help the Aged. In the UK 1 in 10 people over 65 suffer from malnutrition, so for every bottle (with hat) that is sold, 35p goes to support healthy eating and healthy living projects. To find out more visit the Innocent website.
You can see their progress so far on the Hatometer below... Come on - join Charlie - get knitting! And if you can't knit, join me and buy some smoothies - complete with woolly hats - when they hit a Sainsbury's near you from 4 November!
thebigknit2009
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.