Monday, 28 September 2009

What's so good about the middle?

Have you seen the new advert for Clover? The one that talks about being in the middle?



Well, it's got me thinking. What's so good about the middle?

The middle's a compromise.
If you're in the middle you're neither one thing nor the other.
You're inbetween.

You're not the worst, but you're not the best.
You're not last, but you're not the first.
You're average.
You didn't lose, but you didn't win.
You're not a failure, but you're not a success.
You're OK.

You're adequate. Sufficient.
You're following the herd. Not leading the pack.

Is that what you want?
It's time to make a choice.
Don't compromise. Don't follow. Lead.