Brand: giving your business personality

Following a brief introduction last week we are pleased to announce the next seminar in our Brand to Deliver series!

Our seminar - Brand: giving your business personality - is aimed at business owners who want to maximise the opportunitities available to them. For some this might be launching a new product or a new service. For others it might be exploiting a new market. The seminar will look at the role that your brand can play in helping you to achieve your business objectives.

The personality of your business is valuable because it is unique. Your competitors can offer similar products or services, and sell them at the same price as you - but your personality belongs to you, and you alone. It’s what makes you different. It’s the reason your customers buy from you. It’s the foundation of your brand. So our seminar is going to explore how to make it work for you, through three presentations.
• I am going to explain the importance of personality in a brand, how to develop it and why it’s valuable to your business.
• 
Celia Delaney of Delaney & Hart will demonstrate how you can deliver your brand personally.
• 
Dave Thomas of Bluegrass will talk about social media, and the opportunity it offers to communicate the personality of your business online.

You will leave the seminar with a clear understanding of what your brand is, how to communicate it face to face, how it will give your business personality online, and how that will add value to your business.

This is an invitation only event, and places are limited to 25 people.

It takes place on Wednesday 11 November, from 5pm to 6.45pm at the Buckerell Lodge Hotel, Exeter, and costs £25 to attend.

If you would like an invitation, or know someone who would, please contact jonathan@alderandalder.co.uk 
or call 01392 248107.