One-day workshop to unlock the value of your brand

We're taking bookings for our Brand to Deliver workshop, on Tuesday 24 November. It's a one day event for ambitious businesses who want a better understanding of how their brand can help them to achieve their business objectives.

Who should attend
This workshop is for any business that is experiencing, or anticipating, ‘change’. Aimed at business leaders, it will give you the tools to exploit the opportunity, or address the risk, that ‘change’ brings. A ‘change’ within your business might include:
• Launch of a new product or service
• Change in focus of existing service or product
• Acquisition of another business
• Change of target market
• Arrival of new competitors
• Change in customer behaviour

What you will learn
Through a series of practical exercises you will begin to understand what your brand is and what it can do for your business. You will learn how your brand can:
• Attract customers, by raising the profile of your business
• Increase your market share, by helping you to stand out from the crowd
• Help you to win and retain customers, by clearly communicating the benefits you offer
• Sell to your target market, by positioning your business correctly

What you will take away
You will leave the workshop with a clear understanding of:
• How your brand can support your business objectives
• How your brand can add tangible value to your business
• Activities required to achieve those results

This is some feedback from a similar event we held earlier this year:
“
Thought provoking and good exercises for stepping back from your business and 
re-evaluating where your brand is and where to take it.”

Julie Cotgrave

Managing Director, Target Search & Selection Ltd

Workshop structure
The day will be divided into two sessions. In the morning session we will identify where your business is, and where you want to go. In the afternoon session we will look at what activity you need to carry out to get there. You can choose to attend just the morning session, or the full day. To get the maximum benefit from the day we suggest that you bring 2 delegates to the workshop (if possible), so that all the issues are looked at from more than one perspective. It’s really important that everyone feels able to talk openly and honestly about their business and their issues, so places are limited to only one company from any particular business sector. To maximise the interactivity of the day, there is only room for 8 companies on the workshop.

Supplementary, pre-workshop consultancy is available, to help us understand the specific issues relevant to your businesses, so that elements of the workshop content can be tailored to meet your needs. In this way we can maximise the benefit of the workshop for you. This consultancy is carried out by telephone, and is an additional cost (see below).

Time and venue
Tuesday 24 November, 9.15am to 5pm
The Garden Suite, Buckerell Lodge Hotel, Topsham Road, Exeter, EX2 4SQ

Cost
Morning session (Half day)
£150 for one delegate (£250 for two delegates)
Full day
£200 for one delegate (£300 for two delegates)
Pre-workshop consultancy (Optional)
£99 (Flat rate for one or two delegates)
All prices listed exclude VAT. All fees are payable when you book. For cancellations up to 2 weeks before the date a 50% refund is available. After that no refund is available. A light lunch and refreshments are provided.

To have a chat about the workshop or book a place contact:
jonathan@alderandalder.co.uk or call 01392 248107

This is some feedback from a similar event we held earlier this year:
“
Very clear explanation of the importance and application of branding.”

Nigel Wilkinson

Managing Director, WNW Design