Brand tip: What your brand says - part 3

Here's Part 3 of our series; and in this post we're looking at How you do it. (You can find the full set, so far, here). Your brand should tell people who you are, what you do, how you do it and where you are going.

This is the opportunity to tell people about the values behind the brand. It's the opportunity to tell people how you deliver what it is you do (last weeks post). If you get this right you can stand-out from your competitors, and explain to potential clients what makes you different.

If you think of what you do as focusing on the product or service you provide, how you do it is about looking at the company behind the products and services. This is important because what you do is something that, generally speaking, is more easy for someone else to copy or mimic. Therefore, as a way of differentiating yourself, it can be quite fragile. For example; If what you do is sell cars, there is nothing to stop someone else selling the same cars (or something similar), at the same price... or cheaper.

But how you do it is where you can stand out, and show people that the way you deliver your products or services is different, and better. It's very difficult to copy or mimic how you do it, because this is rooted in the personality of your business - it's unique to you. So you can own it, and use it as an opportunity to add value to your customers.

So how do you do it? What value are you adding to your customers?

If you find that question difficult to answer email jonathan@alderandalder.co.uk or call 01392 248107.

You can find the more Brand Tips here.