Brand tip: Creativity is a valuable brand asset

"Creativity distinguishes between a leader and a follower."
Steve Jobs, CEO of Apple.

I think this is a great idea for people to apply to their businesses - particularly in the current climate of caution and uncertainty. Creativity, as a business tool, is often seen as the property of 'creative' industries - design, marketing, web development etc. But people overlook the role that creativity has to play in any business.

In every part of your business there's an opportunity to apply creativity. If we take a look at the four brand touchpoints: your product or service; your people; your communication; your working environment - what opportunities do they offer for delivering creativity? Take a long look at what you currently do and ask yourself 'Why?'. Or if you want to be really brave ask your customers what they would like you to do! Is there a new way of doing what you currently do, that will bring added value to your business? Take a look. What do you think?

The reason for this is simple. If you can find new ways of doing things you will stand out from those around you. And that can make you more attractive; not just to potential clients, but to new staff or investors too - whoever you want to appeal to.

So how do you see your business? As a leader or a follower?

If you would like to have a chat about your brand, and what it could do for your business, email jonathan@alderandalder.co.uk or call 01392 248107

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