• Raise the profile of the restaurant
• Communicate what makes it different
The journey's not finished yet, but some of the work has been completed, so we wanted to show it to you...
With clearly defined objectives, we could define our strategy. We began the project by talking to the staff at Rosemoor, not just in the kitchen, but gardening and retail staff too. This gave us a really valuable insight into the current perception of the restaurant. There was quite a bit of customer research that had been carried out previously, so we were able to combine all of the information available, to begin planning our creative approach.
Creating an identity
The first step in the creative process was to look at how we could raise the profile of the restaurant. The answer to that one was fairly straight forward: we needed to give it a personality. To do that we needed to create an identity to communicate the brand. For most businesses or organisations the first element of an identity that people are exposed to is the name. We wanted to use the name as an opportunity to introduce the values at the heart of the restaurant; to make a make a clear connection between fresh produce and the food prepared in the kitchen.
It was then a question of how we reflected that in the logo itself, so we played with the 'knife' and fork idea, to see what we could do. As that idea was completed Rosemoor asked if we could create a Christmas version of the logo, for the festive season.
The next step
Creating the logo is only the first step in the process. The next stage is even more exciting, and will be unveiled in the new year. So if you want to find out more, stay tuned...
