Lay the foundation for business success.
This workshop is aimed at new businesses, who are serious about achieving success. It will give a practical insight into the role that brand can play.
Aimed at new business owners and entrepreneurs who have been in business for less than 12 months, or are yet to launch, it will show you how to:
• Reach more customers
• Stand out from established competitors
• Reach your target market
• Avoid competing on price
• Give potential customers confidence in your business.
What you will learn
Through a series of practical exercises you will begin to understand the role of your brand in laying a firm foundation for business success by:
• Maximising recognition of your brand
• Nuturing customer confidence
• Developing customer trust
• Harnessing customer loyalty
What you will take away
You will leave the workshop with a clear understanding of:
• The role your brand can play in supporting your business strategy
• How your brand can add tangible value to your business
• Activities required to begin building your brand.
Workshop structure
The day will consist of a series of practical exercises, to ensure that you are able to apply all of the issues covered to your business and your objectives. To get the maximum benefit from the day we suggest that you bring 2 delegates to the workshop (if possible). This allows you to look at all the issues from more than one perspective, and helps to apply the lessons learned when you get back to your business.
Space for this workshop is limited, with places available for eight companies.
Time and venue
9.15am to 5pm
Tuesday 5 October 2010
The Garden Suite,
Buckerell Lodge Hotel,
Topsham Road,
Exeter,
EX2 4SQ.
Cost
£200 for first delegate
(£100 for each additional delegate)
All prices listed exclude VAT. All fees are payable when you book. For cancellations up to 2 weeks before the date a 50% refund is available. After that no refund is available.
A light lunch and refreshments throughout the day are included.
Funding is available through a Leadership and Management grant from Business Link, for businesses that meet their eligibility criteria. If your application is successful the grant will cover the cost of the course. This has been used by previous participants, who were able to enjoy the day for FREE! For more information, contact:
Neil Jeffery, Business Link Adviser
Neil.Jeffery@blpeninsula.co.uk
To find out more about the workshop call 01392 248107, or email jonathan@alderandalder.co.uk.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.