Lesson 4: Use experts
Whenever possible, use an expert. If you don't have the skills to do a particular task or activity, find someone who does.
The DIY approach to business can be really attractive (especially to a new business) because it's cheap. But it's often a false economy. If you don't have the skills needed it will; a/ often take you longer to do it and; b/ not be to such a high standard.
For some things that doesn't really matter, but when it comes to more important tasks; like bookkeeping or building your website, the impact on your business can be more significant. If you're serious about building your business, then find the people who can help you to do that. They will help you to grow your business faster and more effectively. So you can enjoy the benefits of success sooner!
Take a look at the previous lessons here:
Lesson 1: Get some advice
Lesson 2: Network
Lesson 3: Time management
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.