Mind your language

Last week I came across this list of the 50 most annoying office-speak phrases (courtesy of @DangerousMkting on Twitter). It's a great read. There's sure to be one you've heard, or maybe even uttered yourself. I use 11 and 28, and I agree with 10.

So it got me thinking about the language used in the workplace, and what it says about a company. The majority of the phrases have been submitted by staff within an organisation, who object to their use. So if staff find this kind of language irritating, what about clients?

When it comes to brand, and the communication of a brand, language is often overlooked. People tend to focus on the visual identity. But what about the words? We list six elements of a visual identity: Logo, typeface, colour, imagery, tone of voice and design style. (Tone of voice isn't visual, I know, but it's about words). The words we use are really important, whether they're spoken, printed or typed. Words provide a great opportunity to communicate personality (the foundation of your brand), so used wisely they can be incredibly powerful. I think Innocent and Howies are two great examples. Both quite similar (a very informal tone) but really well executed on print, packaging and online.

But what if language is used poorly? Is it acceptable to use poor grammar and punctuation on Twitter? Is it acceptable to use industry jargon? And if you do, what's the impact? Do clients care? Be honest. What do you think?

Whatever the opinion of clients, it's clear from the list that the language used in the workplace can alienate staff, and leave them feeling frustrated and disconnected from the company. In that situation are they really the valuable assets they should be to the company? Are they advocates for your business and your brand?

So next time you open your mouth, or put your hands on your keyboard, choose your words wisely. They could be saying far more than you think!

So what's your view on poor grammar and spelling?
Are their phrases you hear at work that make you cringe?
Let us know!