We just do it for fun. It's Christmas. Everyone likes a quiz (Don't they?). But there is a useful lesson to be learned (and several people have mentioned it this year). You can see from the examples I've included in this post that we do take a fairly abstract slice of some of these logos. But it usually takes under a minute for someone to read the tweet, check our blog, and reply. And often we get two or three replies that quickly.
Now one lesson we can take form that is that some people are far too easily distracted from their work! But it also goes to show how easily people can recognise an image (or part of it) if they are familiar with it. We run a similar exercise in our brand seminars, and get a similar response. A logo is a powerful recognition tool.
Admittedly, these are big brands, in a big market place, with a big budget. But it works in exactly the same way for small brands, in a small (regional) market place, with a small budget. So ask yourself these questions:
• Do we give people enough opportunities to see our logo?
• When they see it, do people recognise our logo?
• When they recognise it, what do they associate with our logo?
If you're interested in the answers to these questions, you might be interested in one of our free brand seminars: Unlock the value of your brand.
And if you've read this far, and you can tell me who the letter below belongs to, email me the answer at jonathan@alderandalder.co.uk, and I'll send you a (small, edible) prize! Good luck!
