Brand tip: Get to know your customer

Without your customers you have no business. So take the time to get to know them. It's polite. And they'll appreciate it. How will they show their appreciation? They will buy more of what you're selling.

So what do you need to do? You need to learn two things about your customers:
• Who they are
• What they want

Who they are
It doesn't matter who you sell to - businesses or consumers - get to know them. You should be able to described them, in detail. (You can read more about that here). And when you know who they are, you can find out...

What they want
The important thing to remember is your customers aren't really interested in what you're selling - they're only interested in what it will do for them. They're only interested in the benefit it will bring to them or their business.

So take a look at your customers and ask yourself:
• Who are they?
• What do they want?

If you'd like to find the answers, and why that's important, you might be interested in one of our free seminars. They have been developed to help you unlock the value of your brand.

Here are a few examples of companies that do understand their customers, from The RAC, Apple and BMW. And you can read more about being customer focused here.