My favourite advert - Special edition

You've probably seen this already, but it's a great advert. It's the T Mobile Royal Wedding spoof. They're not really talking about any products or services, but it's a great example of profile raising (it was even shown on BBC 1 last week on Have I Got News For You). Just look at the number of views.



One lesson to take away from this is attention to detail. As a spoof it's funny, but what takes it up a couple of levels is the quality of the look-a-likes (The Archbishop, Prince Harry and Camilla in particular). It's the same with any communication. Attention to detail is what can elevate your communication from 'good' to 'great', and get your message the attention it deserves. So what could you learn from this? (Apart from some dance moves).