Parabottle was launched last week, at an event in Exeter, as they begin their fundraising efforts to enable the development and testing of the prototype. Their message has been neatly captured in this fantastic one-minute film, created by Em Cooper and commissioned by Kor Communications.
You can find out more about Parabottle on their website (developed by Optix Solutions) and you can read some recent press coverage here.
We got involved in the project at the beginning of 2010, when were asked to develop a logo by Nick Sprague, an Exeter-based entrepreneur and founder of Parabottle. The logo needs to communicate the message of 'airborne aid' as easily as possible, to overcome any cultural and language barriers. Nick says:
“The first 24 hours after a disaster are crucial to the survival and wellbeing of those affected by any disaster, with the threat of dehydration and disease ever present. Parabottle has been designed to provide basic emergency survival commodities before aid agencies arrive to provide more comprehensive relief.”
If you would like to support Parabottle you can make donations here, through Just Giving.
