We have been working with a company called YouGen over the past few months to develop their visual identity. YouGen, based in Devon, make renewable energy easy - they bring together people who are looking for renewable energy solutions with people who can provide them.
The clients we work with are usually facing some kind of challenge in communicating with their audience. For YouGen that challenge is to raise their profile - as a new business they need to get noticed. As an online business search engine optimisation (SEO) will be key to that. But their visual identity - their look and feel - is really important too. They need a strong, memorable identity that helps them to appeal to their target audience. The identity is more than just a logo; it includes a colour palette, typeface, design style and any other visual elements that are needed to help communicate clearly.
All of these elements will come together on the website - www.yougen.co.uk - which is under development. When it is live people will be able to find information about the different renewable energy options available. It will also act as a directory of suppliers of the various technologies available, with customer recommendations to help people make the right choices. If you visit the site you can register your details for notification when it goes live.
If you would like to see examples of other logos and brands we have designed, take a look at our website: www.alderandalder.co.uk
