MAT Electrics are electrical contractors, based in Exeter. They faced increasing competition in their marketplace and recognised that rebranding and updating their visual identity would be an opportunity to address that. There were three key objectives in the project:
• Target ideal customers
• Create a platform for future growth and expansion
• Focus staff on the future direction of the company
Our first step was to spend some time talking to staff, to understand what they thought of the existing logo. Taking their feedback into account we began work on the new logo. Our key considerations when designing the logo were; a symbol that was easy to recognise, easy to reproduce across a range of material, and flexible enough to grow with the business as new services are added. The logo has been applied to stationery, uniforms, signage, vehicles and their website.
This is what MAT thought about the job:
"The new identity designed by Alder and Alder has helped us to reposition ourselves in our marketplace by changing the expectations of our clients. It has also helped our staff to see the business differently. Alder and Alder took the time to talk to key staff members to get a better understanding of the business, before beginning any design work. The new identity gives us the flexibility we wanted to meet our needs for future growth and expansion."
Tim Jones, Director
If you would like to see more examples of what we do for our clients, please visit our website: www.alderandalder.co.uk
