It's an event that has captured the attention of millions across the globe, and marketing executives looking for an edge in a particularly competitive economic climate have been keen to exploit the opportunity.
Yes, the inauguration of Barak Obama as 44th US President has seen a rash of companies jumping at the opportunity to be associated with the Obama brand. You've got Hennessy launching a limited edition cognac with '44' on the bottle and the line 'unlimited potential'. Ben & Jerry's have launched a new ice cream, 'Yes, Pecan!' ('Yes, we can!' was one of Obama's campaign slogans), with the proceeds going to charities. And a slightly more abstract approach came from Veet (who make hair removal products), with an advert that said 'Goodbye Bush'. To read more about this take a look at the story from the Guardian.
The value of a powerful brand shouldn't be under estimated (whatever the size of your business), but the challenge is making sure you deliver on that 'brand promise', and meet the expectation of your audience. This is a tricky challenge for politicians, particularly at the moment (ask Gordon Brown).
If you want to find out how we work with our clients to maximise their brand potential, take a look at our website.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.