Read an interesting article this week about levels of renewable energy generation in Europe. A report published in Germany earlier this month stated that they produce 15.3% of their electricity from renewable sources, and almost 10% of their total energy needs. And what about Britain? Well, it's a bit like Eurovision... we're near the bottom of the pile, with 5% of our electricity and less than 2% of our total needs.
In Germany their renewable energy generation saved their economy £15 billion in imported energy and related costs last year. It also saved more CO2 than all the cars in Germany produce in a year.
The UK has committed to the EU target of 15% of total energy from green sources by 2020, but many analysts don't think that will be met. Germany's target is 20%, and it's well on course to exceed it.
If you want to find out more, and what can be done to improve the situation, visit Friends of the Earth.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.