New data from a survey just released by Alliance and Leicester Commercial Bank shows that 80% of the small businesses who responded have made changes to improve their green credentials. But what I found most interesting was that 62% of the business owners had made the decision to be greener based on their own principles, with only a third making changes to reduce costs. One surprise was that only 25% had a recycling scheme in place - that seems to be one of the easier things to implement.
Interestingly the survey was carried out last summer - I imagine some of those figures may have changed (and not for the better). I know a lot of people I have spoken to who provide environmental consultancy of some kind say that clients are now driven by cost. 12 months ago they were driven by principle (or customer / client perception).
If you want to find out more about greening your business and the benefits visit Today and Tomorrow. For some tips on what you can do in your business take a look at the Green Business page.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.