Brand Seminar: Post-match analysis

I really enjoyed presenting our brand seminar at the Business Network event at Exeter Golf & Country Club today. It's always good to have an opportunity to stand up in front of people and talk about what we do, but there was some good discussion too in the Q&A session.

My presentation was looking at the questions of; What is a brand? Why it's valuable? and When should you change it? I also introduced a couple of exercises for the group to do, to help them apply some of the theory to their own businesses. These seemed to be popular - I think because it made the seminar a bit more interactive and relevant to them. The feedback was certainly positive.

Here's what a couple of people said:
"Great us of materials and workshops to get people thinking outside the norm."

"A brief insight into the murky world of branding. Very well put together and clearly delivered."

"Very clear explanation of the importance and application of branding."

The feedback has been really useful because it will help us as we prepare for a more comprehensive range of seminars and workshops we are rolling out in the autumn. The discussion in the Q&A session raised some interesting topics too; the role of straplines; what's the benefit of changing a product / brand name; the 2012 Olympic logo - all potential material for future blogposts and Brand Tips I think!