Your brand is what people say about you when you leave the room.
It's the impression you leave behind - good or bad. It's a collection of views, attitudes and opinions about your product, your staff, your premises and your marketing material. Everyone of these things leaves an impression - is it always the one you wanted to leave?
Take time to learn what people are saying, and if you've left the wrong impression, change it.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.