Your brand is not your marketing. Your brand is the message. Marketing is the delivery of that message.
Your brand is the personality of your business - the thing that makes you different from your competitors. So it's the source of every message that you send out as a business - whether it's intentional or not. Here's a discussion on the subject on The Marketing Donut website.
If you'd like to learn more about your brand you might be interested in the free seminar we hosting. If you'd like to have a chat about your brand or your marketing call Jonathan on 01392 248107 or email jonathan@alderandalder.co.uk
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.