Packing a punch!

We're always talking to our clients about the value of branding and what good design can do to benefit their turnover. But it's not always easy to quantify. So when you speak to a client who is reaping the benefit of the work you've done for them it is REALLY satisfying!



I had a great conversation with Rona at Higher Fingle Farm on Friday. They are an award-winning organic farm in Devon and we worked with them last year to create a brand for their business, to support the launch of their duck eggs. (You can read more about the project here).

The eggs went into the shops in March, including Waitrose stores at Okehampton, Saltash, Torquay, Holsworthy and Sidmouth. Sales have gone well - and they're comfortably hitting their weekly targets. At Darts Farm Shop in Topsham they sold out on the first day and they're consistently outselling the competition ever since. When Rona asked Darts Farm what they thought the reason for this was they replied 'It's the packaging'.

The value of good packaging is reinforced by this quote from the Innocent book: Our story and some of the things we've learned. 'The second most important thing to get right after the actual product is the way it is packaged.'