Brand is a valuable tool for any business, but it is often overlooked or misunderstood. To help address this we have launched a new programme: Brand to Deliver.
The Brand to Deliver programme is for ambitious businesses who want a better understanding of how their brand can help them to achieve their business objectives. The programme will include of a range of events and resource material to help businesses realise the potential in their brand.
The events are being launched in September, with a workshop on Friday 11 September and a seminar on Tuesday 22 September. Both events will be looking at the issue of 'What is a brand and why is it valuable?', but from very different perspectives. The workshop is a full-day of interactive exercises and discussion in a small group, giving businesses the opportunity to beginning looking at the issues specific to them. The seminar, which will be presented in partnership with Bishop Fleming and Foot Anstey, will consider how a brand builds loyalty in customers, how it adds tangible value to a business and the value that exists in the intellectual pproperty assets associated with your brand.
If you would like to have a chat about Brand to Deliver email jonathan@alderandalder.co.uk or call us on 01392 248107.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.