Brand tip: Leave an impression

Your brand is all about leaving an impression behind. Making a mark on your audience. Do you always leave the impression you want?

The origin of the word 'brand' comes from an Old Norse word, 'brandt', meaning to burn. Burning a mark or symbol onto livestock was a method of proving ownership. When livestock were sold at market, those animals with a reputation for quality would be most sought after and command a higher price, so people would look for animals bearing the mark they wanted. So the value of a brand was born.

The tool used to make the impression was a called a brand. And so was the mark left on the animals hide. We may use far more sophisticated tools to do the job today, but the principle is the same: Your brand is a tool to leave an impression on your audience. Your brand is also the impression you leave behind.

The point of this Brand Tip isn't the bitesize history lesson, but a reminder of the role of your brand: A tool to leave an impression on your audience. Do you use it as effectively as possible? What impression did you leave on your audience today?

If you want to know more about your brand, you might be interested in our Brand to Deliver workshop on Friday 11 September.

If you'd like to discuss this, email jonathan@alderandalder.co.uk. You can see more Brand Tips here.