Last week I posted an introduction to our Brand to Deliver programme and mentioned some of our plans for it. So it's very exciting to be able to introduce the first of our Brand to Deliver Workshops, on Friday 11 September!
Our Brand to Deliver workshop is an exciting, full-day event for ambitious businesses who want a better understanding of how their brand can help them to achieve their business objectives.
Through a series of practical exercises you will begin to understand what your brand is, how it can build loyalty in your customers and the benefits of that loyalty. We will help you to explore the role that brand can play in each part of your business, focusing on the issues that are specific to you.
Some typical issues might be the need to:
• Attract customers by raising the profile of your business
• Stand out from the crowd in a competitive market, to increase your share
• Clearly communicate the benefits you offer, to help win, and retain, customers
• Position your business correctly, so you are selling to your ideal customers
To make time for this tailored approach, there is only room for 6 companies on the workshop. To get the maximum benefit from the day we suggest that you bring 2 delegates to the workshop (if possible), so that all the issues are looked at from more than one perspective. It’s really important that everyone feels able to talk openly and honestly about their business and their issues, so places are limited to only one company from any particular business sector.
We've had some great feedback from a similar - but much shorter - event we held at the Business Network lunch in July:
"Thought provoking and good exercises for stepping back from your business and re-evaluating where your brand is and where to take it".
Julie Cotgrave
Managing Director, Target Search & Selection Ltd
"An interesting taster session giving much food for thought. Looking forward to the follow up workshops now!"
Heléna Holt
Chief Executive, Devon Air Ambulance Trust
This workshop is ideal for any business that is experiencing – or anticipating – ‘change’. It will give you the tools to exploit the opportunity, or address the risk, that ‘change’ brings. Some examples of ‘change’ are:
• Launch of a new product or service
• Change in focus of existing service or product
• Acquisition of another business
• Change of target market
• Arrival of new competitors
• Change in customer behaviour
You will leave the workshop with a clear understanding of:
• How your brand can support your business objectives
• How your brand can add tangible value to your business
• Activities required to achieve those results
This workshop will take place on:
Friday 11 September
From 9.15 to 5pm
At The Buckerell Lodge Hotel, Exeter
The price for participating in this workshop is:
£299 (+VAT) for one delegate
£399 (+VAT) for two delegates
Payable when you book. For cancellations up to 2 weeks before the date a 50% refund is available. After that no refund is available. Sorry.
A light lunch and refreshments are provided.
To have a chat about the workshop or book a place contact:
jonathan@alderandalder.co.uk or call 01392 248107
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.