We're pleased to announce the next workshop in our Brand to Deliver series, following on from the success of our previous event in March. It takes place on Tuesday 22nd June, and is an exciting,
full-day event for ambitious businesses who want a better understanding of how their brand can help them to achieve their business objectives.
Who should attend
This workshop is for any business that is experiencing, or anticipating, ‘change’. Aimed at business leaders, it will give you the tools to exploit the opportunity, or address the risk, that ‘change’ brings. A ‘change’ within your business might include:
• Launch of a new product or service
• Change in focus of existing service or product
• Acquisition of another business
• Change of target market
• Arrival of new competitors
• Change in customer behaviour
What you will learn
Through a series of practical exercises you will begin to understand what your brand is and what it can do for your business. You will learn how your brand can:
• Attract customers, by raising the profile of your business
• Increase your market share, by helping you to stand out from the crowd
• Help you to win and retain customers, by clearly communicating the benefits you offer
• Sell to your target market, by positioning your business correctly
What you will take away
You will leave the workshop with a clear understanding of:
• How your brand can support your business objectives
• How your brand can add tangible value to your business
• Activities required to achieve those results
Workshop structure
The day will be divided into two sessions. In the first session we will look at your business, to understand who you are and where you are, and then we will consider your audience, to explore what they’re looking for. The second session will involve a review of the opportunities, tools and messages that you can use to communicate with your audience.
To get the maximum benefit from the day we suggest that you bring 2 delegates to the workshop (if possible), so that all the issues are looked at from more than one perspective. It’s really important that everyone feels able to talk openly and honestly about their business and their issues, so places to maximise the interactivity of the day, there is only room for a maximum of 8 companies on the workshop.
Supplementary, pre-workshop consultancy is available, to help us understand the specific issues relevant to your businesses, so that elements of the workshop content can be tailored to meet your needs. In this way we can maximise the benefit of the workshop for you. This consultancy is carried out by telephone, and is an additional cost.
Time and venue
Tuesday 22 June 2010, 9.15am to 5pm
The Garden Suite, Buckerell Lodge Hotel, Topsham Road, Exeter, EX2 4SQ
Cost
If you are interested in the workshop call 01392 248107 or email jonathan@alderandalder.co.uk, for details of the cost.
Leadership and Management grant funding is available for the workshop through Business Link, for businesses that meet their eligibility criteria. If your application is successful the grant will cover the cost of the course. This has been used by previous participants, who were able to enjoy the day for FREE! For more information on funding, contact:
Lorraine Knight, Business Link Adviser
0845 602 3657 ext 835
lorraine.knight@blpeninsula.co.uk
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.