This workshop is for ambitious food and drink producers, who want to learn how to turn a great product into a great brand.
It takes place on Thursday 21 October, and is aimed at business owners who want more! This could be more customers, a bigger slice of the market or a higher retail price. Whatever your goals are, this workshop will show you not only how to turn a great product into a great brand, but also how a great brand can help to build a great business.
What you will learn
Through a series of practical exercises you will begin to understand what your brand
is and what it can do for your products and your business. You will learn how your
brand can:
• Attract customers, by raising the profile of your business
• Increase your market share, by helping you to stand out from the crowd
•
Help you to win and retain customers, by communicating more clearly
• Sell to your target market, by positioning your products correctly
What you will take away
You will leave the workshop with a clear understanding of:
• How to make an impact, on the shelf and online
• How to reach the right customers
• How to develop customer loyalty
• How to build a brand to reflect your ambition
• The changes you need to make in your business
Workshop structure
The day will consist of a series of practical exercises, applying the workshop topics to your business and your objectives. To allow for this focus on your issues, places on the workshop are limited to eight companies.
The workshop is run by Jonathan Alder, a Director at Alder and Alder, who brings 21 years experience of working with brands of all sizes, local and international, to the event.
Time and venue
9.15am to 5pm, Thursday 21 October 2010
The Garden Suite, Buckerell Lodge Hotel,
Topsham Road, Exeter, EX2 4SQ.
Cost
£200 for first delegate
(£100 for each additional delegate)
All prices listed exclude VAT. All fees are payable when you book. For cancellations up to 2 weeks before the date a 50% refund is available. After that no refund is available.
A light lunch and refreshments throughout the day are included.
Funding is available from Business Link, for businesses that meet their eligibility criteria. Please contact us if you would like to know more.
Booking
To have a chat about the workshop or book a place contact:
jonathan@alderandalder.co.uk or call 01392 248107
Testimonials
“It was great to work with a local, friendly business, that had a genuine interest in our products and what we are trying to achieve. We hope that you continue to help us as the business develops.”
Rona Amiss
Higher Fingle Farm
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.