Build a winning brand

Take your business to the next level.

Our Build a winning brand workshop is aimed at ambitious businesses, looking for the next level of success. It is for any business that is experiencing, or anticipating, ‘change’. Aimed at business leaders, it will give you the tools to exploit the opportunity that ‘change’ brings. A ‘change’ within your business might include:
• Launch of a new product or service
• Change in focus of existing service or product
• Acquisition of another business
• Change of target market
• Arrival of new competitors
• Change in customer behaviour

What you will learn
Through a series of practical exercises you will begin to understand what your brand is and what it can do for your business. You will learn how your brand can:
• Attract customers, by raising the profile of your business
• Increase your market share, by helping you to stand out from the crowd
• Help you to win and retain customers, by clearly communicating the benefits you offer
• Sell to your target market, by positioning your business correctly

What you will take away
You will leave the workshop with a clear understanding of:
• How your brand can support your business objectives
• How your brand can add tangible value to your business
• Activities required to achieve those results

Workshop structure
The day will consist of a series of practical exercises, to ensure that everything you do on the day is focused on your business and your objectives.

The workshop is run by Jonathan Alder, a Director at Alder and Alder, who brings 21 years experience of working with brands of all sizes, local and international, to the event.

Time and venue
Tuesday 5 October 2010, 9.15am to 5pm
The Garden Suite, Buckerell Lodge Hotel, Topsham Road, Exeter, EX2 4SQ

Cost
£200 for first delegate
(£100 for each additional delegate)
All prices listed exclude VAT. All fees are payable when you book. For cancellations up to 2 weeks before the date a 50% refund is available. After that no refund is available.
A light lunch and refreshments throughout the day are included.

(Funding is available through Business Link, for businesses that meet their eligibility criteria. We can give you more details).


Booking
To book your place, or have a chat about the workshop, email jonathan@alderandalder.co.uk or call 01392 248107.


Testimonials
“I very much enjoyed the brand workshop and Jonathan was a very inspirational leader. He encouraged me to think about what we as an organisation were already doing, but more importantly what we could do and achieve in the future. As a direct consequence of the workshop, we are now making changes, to reach our two key audiences.”
Sarah Burden
Devon Air Ambulance Trust

“For any organisation that does want to raise their profile and is serious about standing out in an increasingly competitive marketplace, I think this workshop is a great opportunity to understand how their brand can help them to do that.”
Cathy Debenham, Founder
YouGen