Friday 19 November 2010

And the outlook is...

We've just received these samples - and we wanted to share them with you! It is a project we've recently completed for Climate South West. The aim was to promote awareness in the tourism sector of extreme weather - things like flooding, droughts and heatwaves - and the impact it can have on their business.



Our brief was to create five messages and images, to raise awareness of the issue (and impact) of extreme weather, then direct the audience to the website (www.climateprepared.co.uk), where they could find more information.



To maximise the impact we kept the messages simple (letting the website do the hard work!), and used illustration to create images unique to this campaign - and tailored to our messages.