Turning the key

One of the most interesting aspects of my job is talking to a business and learning about their ambitions, and the challenges they face in achieving them. Our monthly seminars are a great opportunity to do that - and our event on Tuesday evening was no exception.

We had a real cross-section of businesses. Some businesses were start-ups, others more established companies. We had software developers, professional services firms, two companies involved in renewable energy products and a food producer. And they were all facing different challenges.

There was some really interesting discussion, and some very exciting plans being developed by those businesses (they're not letting wider economic worries hamper their ambition). But one thing that struck me came from the feedback we had from Charlotte Quickenden at Bow IT Solutions:

"If a succinct brand seminar, that runs to time, switches on a few lights and leaves you feeling focused is what your business is looking for - then I'd highly recommend you attend an Alder and Alder event."

The phrase switches on a few lights and leaves you feeling focused is what caught my eye. That's exactly what we set out to do with these seminars. These events aren't about giving people all these answers. They are about giving business owners and leaders some knowledge and insight into how their business will benefit if they are able unlock the value of their brand. It's what happens next that can make the difference.

If you know there's more value in your business, but you're struggling to release it, you might be interested in joining us. Our next seminar is on Tuesday 7 December. You can find details here.