Kate Came, St. Loye's
We get really good feedback from our seminars, which is great (obviously!), but what I liked about Kate's feedback was the word 'ignite'. It's such a powerful word - the first step in a process. But it also begins to paint a picture of your brand as this ball of combustible material, just waiting for the spark to unleash it!
And I think that's such a great metaphor for your brand, because your brand can play so many roles for your business.
Your brand can be a beacon - guiding customers to you through a sea of confusion and uncertainty.
Your brand can shed light - helping customers to understand more about your business and the benefits you can bring to them.
Your brand can provide energy - giving customers the momentum they need to move forward.
Your brand can give you confidence - when you take a new path and need support on your journey.
Your brand can provide protection - keeping competitors at bay when they come looking for your customers.
Your brand can give off a warm glow - drawing customers to you and making them feel comfortable and relaxed.
So what do you want your brand to do? Are you brave enough to strike the match? What's stopping you? Just think what it could do to your business!
If you'd like to find out more about what your brand can do for your business, join us at one of our free seminars.
