Are your clients passionate about what you do for them? They should be!
There's a great marketing campaign running at the moment: 14 days of love. It's run by The Best of ('the ultimate guide to your local area') in the run-up to Valentines Day, and encourages local business to ask their customers to vote for them, to see who is the most loved local business.
What I like about 14 days of love is the focus on emotion. The passion. Do your customers love your business? There's not enough focus on emotion in business. Too often emotion is seen as a weakness in business - and certainly it can be in some circumstances. But when it comes to customers, emotion is vital.
Understanding the role of emotion in winning customers could be the difference between making a sale and losing one. As BMW said in a recent advert: "What you make people feel, is just as important as what you make". Understanding how to make that emotional connection with your customers is key to success. I've highlighted a couple of examples before; from BMW and the RAC.
If you want to stand out from your competitors think about your customers. How do they want to feel? What are there emotional needs? If you get that right, not only will you win more new customers, you'll also hang on to your exiting ones!
So come on, get passionate. Show your customers you care, and they'll love you for it!
If you're struggling to put the passion in your brand you might be interested in one of our free seminars: Unlock the value of your brand.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.