January is a time for making plans for the next 12 months. Identifying the goals that you want your business to achieve, and thinking about the resources you'll need to achieve them. As you do that, don't forget to take a look at your brand. Is it up to the job? Will it help you achieve those goals?
If you're unsure, ask yourself these questions:
• Does our brand tell our audience who we are?
• Does it tell our audience what we do?
• Does it tell our audience how we do that?
• Does it tell our audience where we will take them?
and
• Are we the same business now that we were 12 months ago?
If the answer is 'no' to any of them, it's time to take a look at your brand. If you want to know more about 'why?' and 'how?', you might be interested in this seminar.
Happy New Year!
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.