January is a time for making plans for the next 12 months. Identifying the goals that you want your business to achieve, and thinking about the resources you'll need to achieve them. As you do that, don't forget to take a look at your brand. Is it up to the job? Will it help you achieve those goals?
If you're unsure, ask yourself these questions:
• Does our brand tell our audience who we are?
• Does it tell our audience what we do?
• Does it tell our audience how we do that?
• Does it tell our audience where we will take them?
and
• Are we the same business now that we were 12 months ago?
If the answer is 'no' to any of them, it's time to take a look at your brand. If you want to know more about 'why?' and 'how?', you might be interested in this seminar.
Happy New Year!
Friday 6 January 2012
January - the month of optimism
Happy New Year!
January is full of optimism. It may be grey and miserable out the window, but the future's bright. The whole year lays before you - 12 months waiting for you to make things happen! It's an exciting time; a time to make plans, and start implementing them.
Towards the end of last year I came across this TEDtalk from Steven Johnson, and I thought this would be a good time to share it. The title is 'Where good ideas come from'. Without giving too much away, it talks about the importance of sharing knowledge and expertise in the development of great ideas. (It's only 17 minutes, and there's a great story about the origins of GPS). I don't know about you, but we've got lots of plans for this year, and I know we're going to need the advice and expertise of others to help us get them off the ground.
Happy New Year to you all! I hope you achieve everything you have planned for.
January is full of optimism. It may be grey and miserable out the window, but the future's bright. The whole year lays before you - 12 months waiting for you to make things happen! It's an exciting time; a time to make plans, and start implementing them.
Towards the end of last year I came across this TEDtalk from Steven Johnson, and I thought this would be a good time to share it. The title is 'Where good ideas come from'. Without giving too much away, it talks about the importance of sharing knowledge and expertise in the development of great ideas. (It's only 17 minutes, and there's a great story about the origins of GPS). I don't know about you, but we've got lots of plans for this year, and I know we're going to need the advice and expertise of others to help us get them off the ground.
Happy New Year to you all! I hope you achieve everything you have planned for.
Friday 23 December 2011
Advent Quiz: Day 17
Welcome to Day 17 of the Alder and Alder Advent Quiz. Tell us the company that this logo belongs to and you can win a (small, low value, edible) prize.
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 16's logo
Nintendo
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 16's logo
Nintendo
Thursday 22 December 2011
Advent Quiz: Day 16
Welcome to Day 16 of the Alder and Alder Advent Quiz. Tell us the company that this logo belongs to and you can win a (small, low value, edible) prize.
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 15's logo
Innocent
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 15's logo
Innocent
Wednesday 21 December 2011
Advent Quiz: Day 15
Welcome to Day 15 of the Alder and Alder Advent Quiz. Tell us the company that this logo belongs to and you can win a (small, low value, edible) prize.
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 13's logo
Coca Cola (in Hebrew)
The answer to Day 14's logo
Kellogg's
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 13's logo
Coca Cola (in Hebrew)
The answer to Day 14's logo
Kellogg's
Tuesday 20 December 2011
Advent Quiz: Day 14
Welcome to Day 14 of the Alder and Alder Advent Quiz. Tell us the company that this logo belongs to and you can win a (small, low value, edible) prize.
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
Advent Quiz: Day 13
Welcome to Day 13 of the Alder and Alder Advent Quiz. Tell us the company that this logo belongs to and you can win a (small, low value, edible) prize.
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 12's logo
O2
If you know the answer email
jonathan@alderandalder.co.uk
first reply with the right answer wins... Come on, what are you waiting for!
This is important: Don't tweet the answer in the open - so everyone can see it - because you will be disqualified: We won't be able to include any entries received after that in the 'grand prize'. You can find out more about the Alder and Alder Advent Quiz here.
The answer to Day 12's logo
O2
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