On Wednesday 16 March we're going to be delivering 10 big lessons from 10 big brands. As part of the next Business Network SW lunch in Exeter, we're hosting the pre-lunch seminar, where we’ll be looking at some of the challenges companies face in a competitive market. We'll take 10 big lessons from 10 big brands and explain how they can have a big impact on your business.
As a business are you:
• Disappointed in the number of new enquiries?
• Struggling to stand out from competitors?
• Frustrated by missed opportunities?
• Finding it hard to sell to your target audience?
If the answer is 'yes', then you should join us. The seminar is aimed at business owners who are ambitious about growing their business, and serious about taking action.
You will learn how your brand can:
• Increase your volume of new business, by raising your profile
• Make you first choice, and differentiate you from your competitors
• Nurture loyalty, by clearly communicating the benefits you provide
• Grow your business, by reaching a particular market or sector.
So come and join us. It's an event that could change your business!
As well as our seminar, you'll have the opportunity to sit down to lunch with over eighty business leaders. The seminar and lunch costs £32.50. If you want to grow your business, it's a great way to spend 4 hours!
To book a place for the seminar and lunch contact Sean Humby.
Showing posts with label Seminar. Show all posts
Showing posts with label Seminar. Show all posts
Tuesday, 22 February 2011
Monday, 21 February 2011
Get tough (and prosper)
As a business owner you have to be ready (and able) to make some tough decisions. One of the first is: 'Who is my target market?'. It was this question that got some interesting discussion going at our seminar last week.
We had quite a few new businesses in the audience last week, so the question of identifying - and then reaching - your target market was high on the agenda. The question asked was, 'I need to appeal to several different audiences, because I'm a new business and I need as much work as I can get. How can I do it?'.
The simple answer: 'You can't.'
Identify your ideal customer, and sell to them. Develop messages and communication channels that target them - specifically. Because they will make your business a success*. That's why they're 'ideal'. You need to be picky. Most businesses - new or old (or anywhere in between) - don't have the resources to target 'everybody'. So you need to choose.
(*Whatever characteristics your ideal customer has, the fundamental one - which applies to every business - has to be that gaining their custom will generate sufficient income for your business to grow. If they can't do that for you, they're not ideal, however attractive they may be in other ways).
So come on, get tough. If you want to be successful you need to know who will take you there. And ignore those who won't (for the time being at least!).
To learn more about reaching your ideal customers, you might like to join us at one of our free seminars: Unlock the value of your brand. It would be great to meet you!
We had quite a few new businesses in the audience last week, so the question of identifying - and then reaching - your target market was high on the agenda. The question asked was, 'I need to appeal to several different audiences, because I'm a new business and I need as much work as I can get. How can I do it?'.
The simple answer: 'You can't.'
Identify your ideal customer, and sell to them. Develop messages and communication channels that target them - specifically. Because they will make your business a success*. That's why they're 'ideal'. You need to be picky. Most businesses - new or old (or anywhere in between) - don't have the resources to target 'everybody'. So you need to choose.
(*Whatever characteristics your ideal customer has, the fundamental one - which applies to every business - has to be that gaining their custom will generate sufficient income for your business to grow. If they can't do that for you, they're not ideal, however attractive they may be in other ways).
So come on, get tough. If you want to be successful you need to know who will take you there. And ignore those who won't (for the time being at least!).
To learn more about reaching your ideal customers, you might like to join us at one of our free seminars: Unlock the value of your brand. It would be great to meet you!
Monday, 14 February 2011
Brand: Light up your business
“It was really useful attending the ‘Unlock the Value of Your Brand’ event as it ignited ideas in my head and provided me with a strategic checklist of how we can maximise our brand”.
Kate Came, St. Loye's
We get really good feedback from our seminars, which is great (obviously!), but what I liked about Kate's feedback was the word 'ignite'. It's such a powerful word - the first step in a process. But it also begins to paint a picture of your brand as this ball of combustible material, just waiting for the spark to unleash it!
And I think that's such a great metaphor for your brand, because your brand can play so many roles for your business.
Your brand can be a beacon - guiding customers to you through a sea of confusion and uncertainty.
Your brand can shed light - helping customers to understand more about your business and the benefits you can bring to them.
Your brand can provide energy - giving customers the momentum they need to move forward.
Your brand can give you confidence - when you take a new path and need support on your journey.
Your brand can provide protection - keeping competitors at bay when they come looking for your customers.
Your brand can give off a warm glow - drawing customers to you and making them feel comfortable and relaxed.
So what do you want your brand to do? Are you brave enough to strike the match? What's stopping you? Just think what it could do to your business!
If you'd like to find out more about what your brand can do for your business, join us at one of our free seminars.
Kate Came, St. Loye's
We get really good feedback from our seminars, which is great (obviously!), but what I liked about Kate's feedback was the word 'ignite'. It's such a powerful word - the first step in a process. But it also begins to paint a picture of your brand as this ball of combustible material, just waiting for the spark to unleash it!
And I think that's such a great metaphor for your brand, because your brand can play so many roles for your business.
Your brand can be a beacon - guiding customers to you through a sea of confusion and uncertainty.
Your brand can shed light - helping customers to understand more about your business and the benefits you can bring to them.
Your brand can provide energy - giving customers the momentum they need to move forward.
Your brand can give you confidence - when you take a new path and need support on your journey.
Your brand can provide protection - keeping competitors at bay when they come looking for your customers.
Your brand can give off a warm glow - drawing customers to you and making them feel comfortable and relaxed.
So what do you want your brand to do? Are you brave enough to strike the match? What's stopping you? Just think what it could do to your business!
If you'd like to find out more about what your brand can do for your business, join us at one of our free seminars.
Wednesday, 2 February 2011
Brand position: What's yours?
When you look at your sector and your competitors, where do you position yourself? Are you at the top end, targeting the customers with high expectations and budgets to match? Are you at the bottom end, with the customers looking for a cheap deal? Or do you sit in the middle, hoping to catch everything else?
The question of positioning is an interesting one, and it's a topic that came up during our last brand seminar, in January. We had the usual interesting mix of organisations join us for the evening, from a start-up in their first 12 months of business, to one company close to celebrating 25 years of trading. There were not-for-profits, manufacturers and professional service firms. A variety of backgrounds, but one purpose: to understand what their brand can do for their organisation.
We were discussing customers, and the importance of identifying who they are, and what it is they're looking for from you. One of the guests gave an example of their experience as a customer, and the poor service they had received, at Primark. Their point was that it wouldn't take a lot to improve customer service at Primark, and with a profit of £340m, they can afford to invest in it! The response from another guest was: if you can make a profit of £340m with poor service, why change?
And this is where the question of positioning comes in. It doesn't really matter where you position your business, as long as you can make a profit. The Primark model is fairly crude: Low quality product, low quality service, low cost, but massive profits. A successful business model. Their brand proposition is value. Customers know what to expect. If they want higher quality - and higher prices - they'll go somewhere else.
So what lesson can we learn from Primark?
• Choose where you want to position your business.
• Be clear about who that positioning will appeal to.
• Use your brand to engage that audience.
And if you get it right, you'll make a healthy profit too!
If you would like to unlock the value of your brand and join us at one of our free seminars, you can book a place here. It would be good to meet you.
The question of positioning is an interesting one, and it's a topic that came up during our last brand seminar, in January. We had the usual interesting mix of organisations join us for the evening, from a start-up in their first 12 months of business, to one company close to celebrating 25 years of trading. There were not-for-profits, manufacturers and professional service firms. A variety of backgrounds, but one purpose: to understand what their brand can do for their organisation.
We were discussing customers, and the importance of identifying who they are, and what it is they're looking for from you. One of the guests gave an example of their experience as a customer, and the poor service they had received, at Primark. Their point was that it wouldn't take a lot to improve customer service at Primark, and with a profit of £340m, they can afford to invest in it! The response from another guest was: if you can make a profit of £340m with poor service, why change?
And this is where the question of positioning comes in. It doesn't really matter where you position your business, as long as you can make a profit. The Primark model is fairly crude: Low quality product, low quality service, low cost, but massive profits. A successful business model. Their brand proposition is value. Customers know what to expect. If they want higher quality - and higher prices - they'll go somewhere else.
So what lesson can we learn from Primark?
• Choose where you want to position your business.
• Be clear about who that positioning will appeal to.
• Use your brand to engage that audience.
And if you get it right, you'll make a healthy profit too!
If you would like to unlock the value of your brand and join us at one of our free seminars, you can book a place here. It would be good to meet you.
Friday, 19 November 2010
Turning the key
One of the most interesting aspects of my job is talking to a business and learning about their ambitions, and the challenges they face in achieving them. Our monthly seminars are a great opportunity to do that - and our event on Tuesday evening was no exception.
We had a real cross-section of businesses. Some businesses were start-ups, others more established companies. We had software developers, professional services firms, two companies involved in renewable energy products and a food producer. And they were all facing different challenges.
There was some really interesting discussion, and some very exciting plans being developed by those businesses (they're not letting wider economic worries hamper their ambition). But one thing that struck me came from the feedback we had from Charlotte Quickenden at Bow IT Solutions:
"If a succinct brand seminar, that runs to time, switches on a few lights and leaves you feeling focused is what your business is looking for - then I'd highly recommend you attend an Alder and Alder event."
The phrase switches on a few lights and leaves you feeling focused is what caught my eye. That's exactly what we set out to do with these seminars. These events aren't about giving people all these answers. They are about giving business owners and leaders some knowledge and insight into how their business will benefit if they are able unlock the value of their brand. It's what happens next that can make the difference.
If you know there's more value in your business, but you're struggling to release it, you might be interested in joining us. Our next seminar is on Tuesday 7 December. You can find details here.
We had a real cross-section of businesses. Some businesses were start-ups, others more established companies. We had software developers, professional services firms, two companies involved in renewable energy products and a food producer. And they were all facing different challenges.
There was some really interesting discussion, and some very exciting plans being developed by those businesses (they're not letting wider economic worries hamper their ambition). But one thing that struck me came from the feedback we had from Charlotte Quickenden at Bow IT Solutions:
"If a succinct brand seminar, that runs to time, switches on a few lights and leaves you feeling focused is what your business is looking for - then I'd highly recommend you attend an Alder and Alder event."
The phrase switches on a few lights and leaves you feeling focused is what caught my eye. That's exactly what we set out to do with these seminars. These events aren't about giving people all these answers. They are about giving business owners and leaders some knowledge and insight into how their business will benefit if they are able unlock the value of their brand. It's what happens next that can make the difference.
If you know there's more value in your business, but you're struggling to release it, you might be interested in joining us. Our next seminar is on Tuesday 7 December. You can find details here.
Wednesday, 10 November 2010
Brand new invitation
This week we're sending out the invitations to our December brand seminar: Unlock the value of your brand.
It takes place on Tuesday 7 December, and is aimed at business owners who are experiencing some kind of change within their business. For some business owners that change is the opportunity to grow their business - launching a new product or service to reach new customers. For others a period of change is time to consolidate their business - to look at what they do well, and what they would like to improve.
Whatever the strategy, this workshop is designed to help business understand how their brand can help to make it a success.
The response for our November event has been great, and we have already taken bookings for December. It is a free event, but the number of places are limited. If you'd like to join us you can make your booking here.
It takes place on Tuesday 7 December, and is aimed at business owners who are experiencing some kind of change within their business. For some business owners that change is the opportunity to grow their business - launching a new product or service to reach new customers. For others a period of change is time to consolidate their business - to look at what they do well, and what they would like to improve.
Whatever the strategy, this workshop is designed to help business understand how their brand can help to make it a success.
The response for our November event has been great, and we have already taken bookings for December. It is a free event, but the number of places are limited. If you'd like to join us you can make your booking here.
Thursday, 21 October 2010
Unlock the value of your brand - every month!
Our seminar series continues on Tuesday 16th November, where we'll be talking to ambitious businesses that are experiencing, or anticipating, ‘change’ and want to make the most of that opportunity.
To help support those ambitious businesses we're going to be doing running a seminar every month, so if you know a company that's going through some kind of 'change', do let them know.
For some companies change is an opportunity to grow their business: launch a new product or service; target a new market; raise their profile. For others change is time to consolidate their business. To look at what they do well, at what they would like to improve, and how to develop a strategy to achieve it.
Whether the strategy is to grow or consolidate, this seminar is an introduction to the role of brand in delivering business success.
What you will learn
This seminar will show you how brand can:
• Increase your volume of new business, by raising your profile
• Make you first choice, and differentiate you from your competitors
• Nurture loyalty, by clearly communicating the benefits you provide
• Grow your business, by reaching a particular market or sector
Who should attend
Our event is aimed at business owners and leaders, who are ambitious about growing their business, and serious about taking action.
What you will take away
Those guests who join us will get a clearer understanding of:
• What brand is, and how it relates to your business
• How brand can deliver tangible value to your business
• The actions you need to implement in your business
The seminar is free, but there is only space for 10 guests, so if you are interested you can book here.
It takes place on Tuesday 16 November, from 5pm to 7pm at the Buckerell Lodge Hotel, Exeter. If you would like to join us - at the event in November or December - just click on the link below.
Bookings:
Tuesday 16 November 2010
Tuesday 7 December 2010
If you would like to know more, call me on 01392 248107 or email jonathan@alderandalder.co.uk.
To help support those ambitious businesses we're going to be doing running a seminar every month, so if you know a company that's going through some kind of 'change', do let them know.
For some companies change is an opportunity to grow their business: launch a new product or service; target a new market; raise their profile. For others change is time to consolidate their business. To look at what they do well, at what they would like to improve, and how to develop a strategy to achieve it.
Whether the strategy is to grow or consolidate, this seminar is an introduction to the role of brand in delivering business success.
What you will learn
This seminar will show you how brand can:
• Increase your volume of new business, by raising your profile
• Make you first choice, and differentiate you from your competitors
• Nurture loyalty, by clearly communicating the benefits you provide
• Grow your business, by reaching a particular market or sector
Who should attend
Our event is aimed at business owners and leaders, who are ambitious about growing their business, and serious about taking action.
What you will take away
Those guests who join us will get a clearer understanding of:
• What brand is, and how it relates to your business
• How brand can deliver tangible value to your business
• The actions you need to implement in your business
The seminar is free, but there is only space for 10 guests, so if you are interested you can book here.
It takes place on Tuesday 16 November, from 5pm to 7pm at the Buckerell Lodge Hotel, Exeter. If you would like to join us - at the event in November or December - just click on the link below.
Bookings:
Tuesday 16 November 2010
Tuesday 7 December 2010
If you would like to know more, call me on 01392 248107 or email jonathan@alderandalder.co.uk.
Friday, 9 July 2010
Building a strong brand
We're pleased to announce the launch of our autumn Brand to Deliver workshop series. Following our pilot event in March, we have scheduled a series of one-day workshops, aimed at ambitious businesses and organisations.
They have been developed to meet the needs of companies that are experiencing, or anticipate, some kind of change, and want to make the most of the opportunity that change brings. The workshop will be a day of practical exercises, focused on addressing the specific issues of the delegates.
There are four workshops, each focusing on a particular sector, or stage of business development. These are:
Ambitious businesses that have already achieved success, but want to build on it, by taking the next step. They will learn how their brand can help take their business to the next level. This event will take place on Tuesday 14 September.
Charities and non-profit organisations, that recognise the need to engage with their audience in an increasingly competitive environment. They will learn the role that brand can play in promoting their cause. This event will take place on Thursday 30 September.
Start-ups and new businesses, that need to stake their claim in an often crowded market-place. They will learn how to raise their profile and stand out from competitors. This event will take place on Tuesday 5 October.
Food and drink producers, who are competing for customers in shops and online. They will learn how to turn great products into a great brand, and what that will mean for their business. This event will take place on Thursday 21 October.
More details of each event will be released shortly, but if you're interested, or know some who will be, email jonathan@alderandalder.co.uk or call 01392 248107.
They have been developed to meet the needs of companies that are experiencing, or anticipate, some kind of change, and want to make the most of the opportunity that change brings. The workshop will be a day of practical exercises, focused on addressing the specific issues of the delegates.
There are four workshops, each focusing on a particular sector, or stage of business development. These are:
Ambitious businesses that have already achieved success, but want to build on it, by taking the next step. They will learn how their brand can help take their business to the next level. This event will take place on Tuesday 14 September.
Charities and non-profit organisations, that recognise the need to engage with their audience in an increasingly competitive environment. They will learn the role that brand can play in promoting their cause. This event will take place on Thursday 30 September.
Start-ups and new businesses, that need to stake their claim in an often crowded market-place. They will learn how to raise their profile and stand out from competitors. This event will take place on Tuesday 5 October.
Food and drink producers, who are competing for customers in shops and online. They will learn how to turn great products into a great brand, and what that will mean for their business. This event will take place on Thursday 21 October.
More details of each event will be released shortly, but if you're interested, or know some who will be, email jonathan@alderandalder.co.uk or call 01392 248107.
Wednesday, 28 April 2010
Build a winning brand
For ambitious businesses, a winning brand can be the difference between success and failure. At the next seminar in our Brand to Deliver series we will be giving our audience the secrets of success!
The seminar - Build a winning brand - is aimed at business owners who want to be leaders in their field. A winning brand can make you the first choice in a competitive sector, or help to put you in front of your ideal customers. This seminar will look at what you need to do to create a winning brand.
In my presentation I will explore the role that your brand can play in creating new business opportunities. Joining me is Andy McCreadie, Director of Sandler Training, who will be looking at how to exploit those opportunities. This seminar will cover:
• How your brand can give you a competitive advantage
• How to make the most of those opportunities
• How to look and sound different from your competitors
Our guests will leave the seminar with a clear understanding of changes they can make in their business to create a winning brand.
This is an invitation only event, and places are free, but there is only space for 20 guests. If you would like an invitation to join us, call 01392 248107 or email jonathan@alderandalder.co.uk.
It takes place on Tuesday 25 May, from 5pm to 7pm at the Buckerell Lodge Hotel, Exeter.
The seminar - Build a winning brand - is aimed at business owners who want to be leaders in their field. A winning brand can make you the first choice in a competitive sector, or help to put you in front of your ideal customers. This seminar will look at what you need to do to create a winning brand.
In my presentation I will explore the role that your brand can play in creating new business opportunities. Joining me is Andy McCreadie, Director of Sandler Training, who will be looking at how to exploit those opportunities. This seminar will cover:
• How your brand can give you a competitive advantage
• How to make the most of those opportunities
• How to look and sound different from your competitors
Our guests will leave the seminar with a clear understanding of changes they can make in their business to create a winning brand.
This is an invitation only event, and places are free, but there is only space for 20 guests. If you would like an invitation to join us, call 01392 248107 or email jonathan@alderandalder.co.uk.
It takes place on Tuesday 25 May, from 5pm to 7pm at the Buckerell Lodge Hotel, Exeter.
Friday, 23 April 2010
You brought the questions...
And I had some answers, for the audience at my seminar at the Business Network lunch in April.
It was the first time I have used the format of asking the audience to put together the agenda before the event, but I think it worked really well. There was something in it for everyone. There was an interesting range of questions. Some people wanted the big picture, others had specific issues that they wanted to cover, but there are two things I wanted to share.
Why is it valuable?
I had about 15 questions on specific issues submitted, either via email, or when I called the attendees before hand for a chat. Of those, only one asked how brand can increase revenue. All the others were good questions, with good answers (that will benefit the companies concerned). But only one question was looking at what return should a company expect, from their investment in brand.
I think the reason for that (or one of them), is that businesses don't see there brand as a tool for generating revenue. They see it as a communication tool, and therefore (by default), a fundamental part of the marketing and sales process. But I think few businesses recognise just how many opportunities your brand can give you to increase revenue.
If you want to know more about how your brand can do this, take a look through some of our Brand Tips, that look at the value of brand from a number of different perspectives.
Ah, so THAT'S what you do!
The second point came out at the close of the seminar. Two people gave examples of situations where customers hadn't appreciated exactly what their company could offer. One company faced the challenge of people assuming they were too small to undertake a certain type of work. The other company had the completely opposite experience - a customer assumed their need was too small to be of interest to the company.
Positioning a business can be a tricky balancing act - trying to please everybody. But that's often the problem; a company will try and please everybody. You can't do it. The danger is you leave everybody - including yourself - confused about what you can do and what you're best at.
So the lesson there? Two things; Understand exactly who your audience is, then develop a really clear message for them.
There was a lot of really interesting debate and discussion at the seminar, so I'm going to take the best bits and use them in our Brand Tips for the next couple of months.
If you've got any questions about your brand and what it can do for your business, I'd be happy to have a chat on 01392 248107, or you can email jonathan@alderandalder.co.uk. You might also be interested in our Brand to Deliver seminar series. The next free event takes place on Tuesday 25th May. More information will be available soon, right here.
It was the first time I have used the format of asking the audience to put together the agenda before the event, but I think it worked really well. There was something in it for everyone. There was an interesting range of questions. Some people wanted the big picture, others had specific issues that they wanted to cover, but there are two things I wanted to share.
Why is it valuable?
I had about 15 questions on specific issues submitted, either via email, or when I called the attendees before hand for a chat. Of those, only one asked how brand can increase revenue. All the others were good questions, with good answers (that will benefit the companies concerned). But only one question was looking at what return should a company expect, from their investment in brand.
I think the reason for that (or one of them), is that businesses don't see there brand as a tool for generating revenue. They see it as a communication tool, and therefore (by default), a fundamental part of the marketing and sales process. But I think few businesses recognise just how many opportunities your brand can give you to increase revenue.
If you want to know more about how your brand can do this, take a look through some of our Brand Tips, that look at the value of brand from a number of different perspectives.
Ah, so THAT'S what you do!
The second point came out at the close of the seminar. Two people gave examples of situations where customers hadn't appreciated exactly what their company could offer. One company faced the challenge of people assuming they were too small to undertake a certain type of work. The other company had the completely opposite experience - a customer assumed their need was too small to be of interest to the company.
Positioning a business can be a tricky balancing act - trying to please everybody. But that's often the problem; a company will try and please everybody. You can't do it. The danger is you leave everybody - including yourself - confused about what you can do and what you're best at.
So the lesson there? Two things; Understand exactly who your audience is, then develop a really clear message for them.
There was a lot of really interesting debate and discussion at the seminar, so I'm going to take the best bits and use them in our Brand Tips for the next couple of months.
If you've got any questions about your brand and what it can do for your business, I'd be happy to have a chat on 01392 248107, or you can email jonathan@alderandalder.co.uk. You might also be interested in our Brand to Deliver seminar series. The next free event takes place on Tuesday 25th May. More information will be available soon, right here.
Monday, 8 March 2010
Your brand: What do you want to know?
On Wednesday 21 April I am hosting the pre-lunch seminar, at the Business Network lunch in Exeter, and I want the audience to help me plan the agenda! I want THEM to tell ME what they would like to know.
Our workshop is for any business that is experiencing, or anticipating, 'change' within their business or their sector. Through an interactive session, businesses will learn how to make the most of the opportunity that change brings, by using their brand more effectively.
Some examples of 'change' a business may be experiencing are:
• Launch of a new product or service
• Change in focus of existing service or product
• Acquisition of another business
• Change of target market
• Arrival of new competitors
• Change in customer behaviour
If you've got a question you want answered, why don't you join us? Just contact Sean Humby at the Business Network SW to book your place on the lunch and the seminar. We are really interested to know what the changes are in your business and the challenges that you're facing. What do you want your brand to do for you? Leave a comment below and ask a question. We'll bring the answer!
In the seminar we'll run a series of short, interactive exercises to help you find those answers. Well help you to understand what your brand is and what it can do for your business. You will learn how your brand can:
• Attract new customers
• Increase your market share
• Help you to retain existing customers
• Sell to your target market
Our guests will leave the seminar with a list of activities that will help them to unlock the value of their brand, and make the most of the opportunities that 2010 has to offer.
So tell us what you want to know - and we'll try to bring you the answer!
If you'd like to join us, contact Sean Humby, or for more information email jonathan@alderandalder.co.uk or call us on 01392 248107.
Our workshop is for any business that is experiencing, or anticipating, 'change' within their business or their sector. Through an interactive session, businesses will learn how to make the most of the opportunity that change brings, by using their brand more effectively.
Some examples of 'change' a business may be experiencing are:
• Launch of a new product or service
• Change in focus of existing service or product
• Acquisition of another business
• Change of target market
• Arrival of new competitors
• Change in customer behaviour
If you've got a question you want answered, why don't you join us? Just contact Sean Humby at the Business Network SW to book your place on the lunch and the seminar. We are really interested to know what the changes are in your business and the challenges that you're facing. What do you want your brand to do for you? Leave a comment below and ask a question. We'll bring the answer!
In the seminar we'll run a series of short, interactive exercises to help you find those answers. Well help you to understand what your brand is and what it can do for your business. You will learn how your brand can:
• Attract new customers
• Increase your market share
• Help you to retain existing customers
• Sell to your target market
Our guests will leave the seminar with a list of activities that will help them to unlock the value of their brand, and make the most of the opportunities that 2010 has to offer.
So tell us what you want to know - and we'll try to bring you the answer!
If you'd like to join us, contact Sean Humby, or for more information email jonathan@alderandalder.co.uk or call us on 01392 248107.
Friday, 12 February 2010
Put your customers first...
...and the rest will follow.
Without your customers you don't have a business. So why is it so difficult for companies to build a customer focused business - supported by a customer focused brand?
On Thursday evening we took a look at a few simple steps to do just that. It was the third event in our Brand to Deliver seminar series, where we look at a different aspect of branding at each event. In the two previous events we have looked at Brand Value and Giving your business personality. To set the scene for the evening I used this quote:
“In the factory we make cosmetics, in the stores we sell hope!”
Charles Revson, Revlon
I love the clarity of that statement, a clear understanding of what the customers are buying from them. The aim of the seminar was to help our guests take a look at their own business, and think about exactly what it is that they sell.
We began by taking a look at the role brand plays in a business - winning new customers and retaining existing ones - then discussed the brand communication cycle. We divided the process in two, and identified what you control, and what you can only influence. A valuable lesson to learn to avoid unnecessary frustration and wasted energy!
My presentation focused on three main points:
Q: When do you engage with your customers?
A: Every time they come into contact with your business.
Q: How do you engage with your customers?
A: Emotionally. How do you want your customers to feel when they do business with you? (The advert from BMW, below, is a great example).
Q: Why is a customer focused brand valuable?
A: A customer focused brand creates brand loyal customers. Loyal customers make repeat purchases and act as advocates for your brand.
For this seminar we had invited Guy Arnold, an expert in 'customer delight', to join us and explain the four steps to achieving greatness in an organisation. A simple explanation is this:
1/ Find your 'Customer Focused Mission' - what are you in business for?
2/ Know what your customer really wants - it's not what you think it is!
3/ Go the extra inch - an extra mile is unsustainable, but an extra inch is possible on all things at all times.
4/ Measure - How well are you doing 1-3?
You can find out more about Guy's work here.
If you would like to know more about developing a customer focused brand, and why that would be valuable to your business, call us on 01392 248107 or email jonathan@alderandalder.co.uk.
Places for each seminar are by invitation only, and are limited, but if you'd like an invitation to the next Brand to Deliver seminar, do get in touch and we'll add you to the list.
Without your customers you don't have a business. So why is it so difficult for companies to build a customer focused business - supported by a customer focused brand?
On Thursday evening we took a look at a few simple steps to do just that. It was the third event in our Brand to Deliver seminar series, where we look at a different aspect of branding at each event. In the two previous events we have looked at Brand Value and Giving your business personality. To set the scene for the evening I used this quote:
“In the factory we make cosmetics, in the stores we sell hope!”
Charles Revson, Revlon
I love the clarity of that statement, a clear understanding of what the customers are buying from them. The aim of the seminar was to help our guests take a look at their own business, and think about exactly what it is that they sell.
We began by taking a look at the role brand plays in a business - winning new customers and retaining existing ones - then discussed the brand communication cycle. We divided the process in two, and identified what you control, and what you can only influence. A valuable lesson to learn to avoid unnecessary frustration and wasted energy!
My presentation focused on three main points:
Q: When do you engage with your customers?
A: Every time they come into contact with your business.
Q: How do you engage with your customers?
A: Emotionally. How do you want your customers to feel when they do business with you? (The advert from BMW, below, is a great example).
Q: Why is a customer focused brand valuable?
A: A customer focused brand creates brand loyal customers. Loyal customers make repeat purchases and act as advocates for your brand.
For this seminar we had invited Guy Arnold, an expert in 'customer delight', to join us and explain the four steps to achieving greatness in an organisation. A simple explanation is this:
1/ Find your 'Customer Focused Mission' - what are you in business for?
2/ Know what your customer really wants - it's not what you think it is!
3/ Go the extra inch - an extra mile is unsustainable, but an extra inch is possible on all things at all times.
4/ Measure - How well are you doing 1-3?
You can find out more about Guy's work here.
If you would like to know more about developing a customer focused brand, and why that would be valuable to your business, call us on 01392 248107 or email jonathan@alderandalder.co.uk.
Places for each seminar are by invitation only, and are limited, but if you'd like an invitation to the next Brand to Deliver seminar, do get in touch and we'll add you to the list.
Thursday, 12 November 2009
Getting emotional
Yesterday evening we ran the second in our Brand to Deliver seminar series. The theme was Brand: Giving your business personality, and to help us explore that issue was Celia Delaney of Delaney & Hart and Dave Thomas of Bluegrass Computer Services.
We took a good look at personality, to better understand; what it is, how you communicate it and why it's valuable. So what did we say?
What is the personality of your business?
Well, the personality of your business is who you are, what you do, how you do it and where you're going. (To find out more about this, take a look at the series of posts: What your brand says).
How do you communicate your personality?
You communicate the personality of your business through your brand, and you do that through each of the brand touchpoints: Your products and services, your people, your communication and your working environment.
Celia looked at how you communicate your brand as an individual. What people see and hear when they meet you determines how they feel about you. So what do you think people see and hear when they meet you?
Dave looked at how we can use social media to communicate the personality of your business. It's about dialogue, not monologue. The best conversations, and the best communicators start as the best listeners. Do you listen to what your customers say?
I explained that there are many ways to communicate the personality of your business, it depends on what's appropriate for you. For some organisations it might be their literature; for others it might be packaging; or it could be a website.
Why is your personality valuable?
So why is personality so important? Why is it valuable? Well, it's the reason your customers buy from you. Buying is an emotional process, not a logical one. A logical decision would be to always buy the cheapest option available - but we seldom do. We use some other criteria to make our decision: Trust, confidence, honesty, reputation. All these criteria are based on emotion. And the most important emotion of all is loyalty.
Customers aren't loyal to the products or services of a business, they're loyal to the personality behind those products and services. So what is the personality of your business? How do you communicate it? And what is its value to you?
If you'd like to answer those questions do contact us, via email at jonathan@alderandalder.co.uk or call us on 01392 248107. You can also join us at future Brand to Deliver events.
Our Brand to Deliver seminars are invitation-only events and have limited places, but if you would like to receive an invitation to the next one, send an email to jonathan@alderandalder.co.uk.
We took a good look at personality, to better understand; what it is, how you communicate it and why it's valuable. So what did we say?
What is the personality of your business?
Well, the personality of your business is who you are, what you do, how you do it and where you're going. (To find out more about this, take a look at the series of posts: What your brand says).
How do you communicate your personality?
You communicate the personality of your business through your brand, and you do that through each of the brand touchpoints: Your products and services, your people, your communication and your working environment.
Celia looked at how you communicate your brand as an individual. What people see and hear when they meet you determines how they feel about you. So what do you think people see and hear when they meet you?
Dave looked at how we can use social media to communicate the personality of your business. It's about dialogue, not monologue. The best conversations, and the best communicators start as the best listeners. Do you listen to what your customers say?
I explained that there are many ways to communicate the personality of your business, it depends on what's appropriate for you. For some organisations it might be their literature; for others it might be packaging; or it could be a website.
Why is your personality valuable?
So why is personality so important? Why is it valuable? Well, it's the reason your customers buy from you. Buying is an emotional process, not a logical one. A logical decision would be to always buy the cheapest option available - but we seldom do. We use some other criteria to make our decision: Trust, confidence, honesty, reputation. All these criteria are based on emotion. And the most important emotion of all is loyalty.
Customers aren't loyal to the products or services of a business, they're loyal to the personality behind those products and services. So what is the personality of your business? How do you communicate it? And what is its value to you?
If you'd like to answer those questions do contact us, via email at jonathan@alderandalder.co.uk or call us on 01392 248107. You can also join us at future Brand to Deliver events.
Our Brand to Deliver seminars are invitation-only events and have limited places, but if you would like to receive an invitation to the next one, send an email to jonathan@alderandalder.co.uk.
Monday, 19 October 2009
Like Minds - My ROI
I was really interested in the idea of Like Minds from the outset, because the stated aim was to bring together a group of people who were united in attitude, rather than location or discipline - and that seemed a really refreshing approach. And as the dust settles on the event, interest and discussion about the topics and issues raised is still bouncing around the internet on Twitter and blogs. So did it deliver what was promised? Did I get my return on investment?
The simple answer is yes. Like Minds wasn't a conference about social media, it was a conference about what to do with it, and that's what I was looking for. (From some of the chat going around yesterday it seems that some people did want a conference about social media - how to use it, what to use etc. There's nothing wrong with that, and I know where you can find it - contact Dave Thomas at Bluegrass. He runs a great Social Media workshop). But Like Minds was about ideas, about what you can do with social media. Because social media is just a tool - a means to an end. It's not the end itself.
Trey Pennington (@treypennington) kicked the whole event off on that theme, by asking the question: What's the value of social media? The answer: It depends. What is the problem you are trying to solve? It's a simple answer, but the beauty of that is that it works for everyone. There was a lot more good stuff from Trey, and you can see it here. Social media is just a marketing tool, to help you achieve an objective. You have to have a clear idea of what that objective is.
And once you have your objective then you need to measure it, and that was where Olivier Blanchard (@theBrandBuilder) came in. On one level measuring your ROI from social media is the same as any other marketing activity: Compare activity after launching your social media strategy, to activity pre-launch. The difference is the impact / value - your ROI. You can find Olivier's presentation here. (Some people in the audience seemed to want something more tangible - but it's the same for any communication media: compare before and after. Yes, there are other variables. It's not an exact science. But it's the same for any media).
But out of those two presentations, and the discussion that followed, came the two nuggets that I took way - my ROI for my attendance at Like Minds.
1/ ROI is about business impact
2/ Small is the future
Business impact
This was the focus of Olivier's presentation. Social media ROI isn't how many people follow you, look at your blog, visit your website; it's what difference that activity makes to you business. It's revenue. It's financial. Now, it's useful to remember Trey's answer to the question of value - It depends. Because for some people the financial measure might be value per transaction, for others it might be the number of transactions. But the important thing to hold on to is that there needs to be some financial benefit for a business to be able to justify it's investment in social media.
Small is the future
This was a statement from Rick Waghorn (@MrRickWaghorn) as part of the really interesting panel discussion (also involving Vanessa Warwick (@4_Walls) and James Barisic (@jamesmb)), following Trey's presentation. There was a discussion about large v small and the panel's view was that big is bankrupt - big banks, big business, big media. They have lost trust. Small is the future. And social media is fundamental to that.
The reason is that social media allows users to communicate with their audience one-to-one, whether you're large or small. It levels the palying field. As Vanessa pointed out, it's easier for small businesses to be more personal, because they're much closer to what's going on in their business - it's more transparent, more honest, more real. And that's why a brand is so valuable for a business - whatever size - beacause it communicates the personality of your business.
This really resonates with me because a lot of our clients are 'small' in size, but not in attitude. And that's where our work with their brand can be so valuable. The personality of their business is the reason customers buy from them, and the 'thing' that differentiates them from their competitors - and social media is a great channel for communicating personality. (It's interesting that this came out of the conference, because giving your business personality is the theme of our next Brand to Deliver seminar on 11 November).
So what did I get from Like Minds? I got the opportunity to hear some really interesting ideas being given a thorough work out. That's always a good use of time. And the satisfaction of knowing that with our views and attitude we're not alone - that was a bonus.
But to close I must congratulate Scott Gould (@scottgould) and Drew Ellis (@drewellis) on the foresight (and energy, passion, enthusiasm...) to create Like Minds and produce such a good event. Can't wait for February!
To get some more feedback from Like Minds take a look at these blog posts from Alastair Banks (@banksy6), Director of Opitx Solutions and Nick Tadd (@nicktadd).
The simple answer is yes. Like Minds wasn't a conference about social media, it was a conference about what to do with it, and that's what I was looking for. (From some of the chat going around yesterday it seems that some people did want a conference about social media - how to use it, what to use etc. There's nothing wrong with that, and I know where you can find it - contact Dave Thomas at Bluegrass. He runs a great Social Media workshop). But Like Minds was about ideas, about what you can do with social media. Because social media is just a tool - a means to an end. It's not the end itself.
Trey Pennington (@treypennington) kicked the whole event off on that theme, by asking the question: What's the value of social media? The answer: It depends. What is the problem you are trying to solve? It's a simple answer, but the beauty of that is that it works for everyone. There was a lot more good stuff from Trey, and you can see it here. Social media is just a marketing tool, to help you achieve an objective. You have to have a clear idea of what that objective is.
And once you have your objective then you need to measure it, and that was where Olivier Blanchard (@theBrandBuilder) came in. On one level measuring your ROI from social media is the same as any other marketing activity: Compare activity after launching your social media strategy, to activity pre-launch. The difference is the impact / value - your ROI. You can find Olivier's presentation here. (Some people in the audience seemed to want something more tangible - but it's the same for any communication media: compare before and after. Yes, there are other variables. It's not an exact science. But it's the same for any media).
But out of those two presentations, and the discussion that followed, came the two nuggets that I took way - my ROI for my attendance at Like Minds.
1/ ROI is about business impact
2/ Small is the future
Business impact
This was the focus of Olivier's presentation. Social media ROI isn't how many people follow you, look at your blog, visit your website; it's what difference that activity makes to you business. It's revenue. It's financial. Now, it's useful to remember Trey's answer to the question of value - It depends. Because for some people the financial measure might be value per transaction, for others it might be the number of transactions. But the important thing to hold on to is that there needs to be some financial benefit for a business to be able to justify it's investment in social media.
Small is the future
This was a statement from Rick Waghorn (@MrRickWaghorn) as part of the really interesting panel discussion (also involving Vanessa Warwick (@4_Walls) and James Barisic (@jamesmb)), following Trey's presentation. There was a discussion about large v small and the panel's view was that big is bankrupt - big banks, big business, big media. They have lost trust. Small is the future. And social media is fundamental to that.
The reason is that social media allows users to communicate with their audience one-to-one, whether you're large or small. It levels the palying field. As Vanessa pointed out, it's easier for small businesses to be more personal, because they're much closer to what's going on in their business - it's more transparent, more honest, more real. And that's why a brand is so valuable for a business - whatever size - beacause it communicates the personality of your business.
This really resonates with me because a lot of our clients are 'small' in size, but not in attitude. And that's where our work with their brand can be so valuable. The personality of their business is the reason customers buy from them, and the 'thing' that differentiates them from their competitors - and social media is a great channel for communicating personality. (It's interesting that this came out of the conference, because giving your business personality is the theme of our next Brand to Deliver seminar on 11 November).
So what did I get from Like Minds? I got the opportunity to hear some really interesting ideas being given a thorough work out. That's always a good use of time. And the satisfaction of knowing that with our views and attitude we're not alone - that was a bonus.
But to close I must congratulate Scott Gould (@scottgould) and Drew Ellis (@drewellis) on the foresight (and energy, passion, enthusiasm...) to create Like Minds and produce such a good event. Can't wait for February!
To get some more feedback from Like Minds take a look at these blog posts from Alastair Banks (@banksy6), Director of Opitx Solutions and Nick Tadd (@nicktadd).
Tuesday, 13 October 2009
Brand: giving your business personality
Following a brief introduction last week we are pleased to announce the next seminar in our Brand to Deliver series!
Our seminar - Brand: giving your business personality - is aimed at business owners who want to maximise the opportunitities available to them. For some this might be launching a new product or a new service. For others it might be exploiting a new market. The seminar will look at the role that your brand can play in helping you to achieve your business objectives.
The personality of your business is valuable because it is unique. Your competitors can offer similar products or services, and sell them at the same price as you - but your personality belongs to you, and you alone. It’s what makes you different. It’s the reason your customers buy from you. It’s the foundation of your brand. So our seminar is going to explore how to make it work for you, through three presentations.
• I am going to explain the importance of personality in a brand, how to develop it and why it’s valuable to your business.
• Celia Delaney of Delaney & Hart will demonstrate how you can deliver your brand personally.
• Dave Thomas of Bluegrass will talk about social media, and the opportunity it offers to communicate the personality of your business online.
You will leave the seminar with a clear understanding of what your brand is, how to communicate it face to face, how it will give your business personality online, and how that will add value to your business.
This is an invitation only event, and places are limited to 25 people.
It takes place on Wednesday 11 November, from 5pm to 6.45pm at the Buckerell Lodge Hotel, Exeter, and costs £25 to attend.
If you would like an invitation, or know someone who would, please contact jonathan@alderandalder.co.uk or call 01392 248107.
Our seminar - Brand: giving your business personality - is aimed at business owners who want to maximise the opportunitities available to them. For some this might be launching a new product or a new service. For others it might be exploiting a new market. The seminar will look at the role that your brand can play in helping you to achieve your business objectives.
The personality of your business is valuable because it is unique. Your competitors can offer similar products or services, and sell them at the same price as you - but your personality belongs to you, and you alone. It’s what makes you different. It’s the reason your customers buy from you. It’s the foundation of your brand. So our seminar is going to explore how to make it work for you, through three presentations.
• I am going to explain the importance of personality in a brand, how to develop it and why it’s valuable to your business.
• Celia Delaney of Delaney & Hart will demonstrate how you can deliver your brand personally.
• Dave Thomas of Bluegrass will talk about social media, and the opportunity it offers to communicate the personality of your business online.
You will leave the seminar with a clear understanding of what your brand is, how to communicate it face to face, how it will give your business personality online, and how that will add value to your business.
This is an invitation only event, and places are limited to 25 people.
It takes place on Wednesday 11 November, from 5pm to 6.45pm at the Buckerell Lodge Hotel, Exeter, and costs £25 to attend.
If you would like an invitation, or know someone who would, please contact jonathan@alderandalder.co.uk or call 01392 248107.
Tuesday, 6 October 2009
Brand to Deliver... there's more!
Following the success of our inaugural Brand to Deliver seminar, we are making preparations for number two!
It's taking place on Wednesday 11 November, at the Buckerell Lodge hotel in Exeter. The theme for this seminar is Brand: giving your business personality and helping us to explain how and why are Celia Delaney, Director of Delaney and Hart and Dave Thomas, Director of Bluegrass Consultancy. Celia will explore the opportunity we each have to communicate our brand personally, while Dave will explain the role that social media can play in developing the personality of a business online. Places will be limited.
More information will follow soon, but if you would like to know more, or you would like an invitation, email jonathan@alderandalder.co.uk or call 01392 248107.
It's taking place on Wednesday 11 November, at the Buckerell Lodge hotel in Exeter. The theme for this seminar is Brand: giving your business personality and helping us to explain how and why are Celia Delaney, Director of Delaney and Hart and Dave Thomas, Director of Bluegrass Consultancy. Celia will explore the opportunity we each have to communicate our brand personally, while Dave will explain the role that social media can play in developing the personality of a business online. Places will be limited.
More information will follow soon, but if you would like to know more, or you would like an invitation, email jonathan@alderandalder.co.uk or call 01392 248107.
Monday, 7 September 2009
Unlock the value of your brand - our seminar
We are holding a seminar for ambitious businesses who want to maximise the value of their brand. If that sounds like you, why don't you join us?
The seminar - ‘Your brand and why it’s valuable’ - is aimed at business owners who are interested in exploiting the revenue opportunity that a brand presents. It will address how a brand creates loyalty, the importance of intellectual property and building value into a business. To help explore these issues we will be joined by Foot Anstey solicitors and Bishop Fleming chartered accountants.
This event is one of a series we have planned as part of our Brand to Deliver programme, aimed at helping businesses unlock the value in their brand. The seminar will consist of three presentations.
• Alder and Alder will look at how a brand builds loyalty and the role that this plays in creating and exploiting business opportunities.
• Foot Anstey will explain the legal issues to consider when creating a brand and the financial benefits of registering a trademark.
• Bishop Fleming will consider how to build value into your business and how brand adds value to business valuation.
The seminar takes place on Tuesday 22 September, from 5pm to 6.45pm at the Buckerell Lodge Hotel, Exeter, and costs £25 to attend. To book your place email jonathan@alderandalder.co.uk or call 01392 248107. If you would like more information, please get in touch.
We hope you will be able to join us for an evening that will give you a fresh perspective on your own brand and why it’s valuable to you.
The seminar - ‘Your brand and why it’s valuable’ - is aimed at business owners who are interested in exploiting the revenue opportunity that a brand presents. It will address how a brand creates loyalty, the importance of intellectual property and building value into a business. To help explore these issues we will be joined by Foot Anstey solicitors and Bishop Fleming chartered accountants.
This event is one of a series we have planned as part of our Brand to Deliver programme, aimed at helping businesses unlock the value in their brand. The seminar will consist of three presentations.
• Alder and Alder will look at how a brand builds loyalty and the role that this plays in creating and exploiting business opportunities.
• Foot Anstey will explain the legal issues to consider when creating a brand and the financial benefits of registering a trademark.
• Bishop Fleming will consider how to build value into your business and how brand adds value to business valuation.
The seminar takes place on Tuesday 22 September, from 5pm to 6.45pm at the Buckerell Lodge Hotel, Exeter, and costs £25 to attend. To book your place email jonathan@alderandalder.co.uk or call 01392 248107. If you would like more information, please get in touch.
We hope you will be able to join us for an evening that will give you a fresh perspective on your own brand and why it’s valuable to you.
Monday, 27 July 2009
Brand to Deliver
Brand is a valuable tool for any business, but it is often overlooked or misunderstood. To help address this we have launched a new programme: Brand to Deliver.
The Brand to Deliver programme is for ambitious businesses who want a better understanding of how their brand can help them to achieve their business objectives. The programme will include of a range of events and resource material to help businesses realise the potential in their brand.
The events are being launched in September, with a workshop on Friday 11 September and a seminar on Tuesday 22 September. Both events will be looking at the issue of 'What is a brand and why is it valuable?', but from very different perspectives. The workshop is a full-day of interactive exercises and discussion in a small group, giving businesses the opportunity to beginning looking at the issues specific to them. The seminar, which will be presented in partnership with Bishop Fleming and Foot Anstey, will consider how a brand builds loyalty in customers, how it adds tangible value to a business and the value that exists in the intellectual pproperty assets associated with your brand.
If you would like to have a chat about Brand to Deliver email jonathan@alderandalder.co.uk or call us on 01392 248107.
The Brand to Deliver programme is for ambitious businesses who want a better understanding of how their brand can help them to achieve their business objectives. The programme will include of a range of events and resource material to help businesses realise the potential in their brand.
The events are being launched in September, with a workshop on Friday 11 September and a seminar on Tuesday 22 September. Both events will be looking at the issue of 'What is a brand and why is it valuable?', but from very different perspectives. The workshop is a full-day of interactive exercises and discussion in a small group, giving businesses the opportunity to beginning looking at the issues specific to them. The seminar, which will be presented in partnership with Bishop Fleming and Foot Anstey, will consider how a brand builds loyalty in customers, how it adds tangible value to a business and the value that exists in the intellectual pproperty assets associated with your brand.
If you would like to have a chat about Brand to Deliver email jonathan@alderandalder.co.uk or call us on 01392 248107.
Wednesday, 15 July 2009
Brand Seminar: Post-match analysis
I really enjoyed presenting our brand seminar at the Business Network event at Exeter Golf & Country Club today. It's always good to have an opportunity to stand up in front of people and talk about what we do, but there was some good discussion too in the Q&A session.
My presentation was looking at the questions of; What is a brand? Why it's valuable? and When should you change it? I also introduced a couple of exercises for the group to do, to help them apply some of the theory to their own businesses. These seemed to be popular - I think because it made the seminar a bit more interactive and relevant to them. The feedback was certainly positive.
Here's what a couple of people said:
"Great us of materials and workshops to get people thinking outside the norm."
"A brief insight into the murky world of branding. Very well put together and clearly delivered."
"Very clear explanation of the importance and application of branding."
The feedback has been really useful because it will help us as we prepare for a more comprehensive range of seminars and workshops we are rolling out in the autumn. The discussion in the Q&A session raised some interesting topics too; the role of straplines; what's the benefit of changing a product / brand name; the 2012 Olympic logo - all potential material for future blogposts and Brand Tips I think!
My presentation was looking at the questions of; What is a brand? Why it's valuable? and When should you change it? I also introduced a couple of exercises for the group to do, to help them apply some of the theory to their own businesses. These seemed to be popular - I think because it made the seminar a bit more interactive and relevant to them. The feedback was certainly positive.
Here's what a couple of people said:
"Great us of materials and workshops to get people thinking outside the norm."
"A brief insight into the murky world of branding. Very well put together and clearly delivered."
"Very clear explanation of the importance and application of branding."
The feedback has been really useful because it will help us as we prepare for a more comprehensive range of seminars and workshops we are rolling out in the autumn. The discussion in the Q&A session raised some interesting topics too; the role of straplines; what's the benefit of changing a product / brand name; the 2012 Olympic logo - all potential material for future blogposts and Brand Tips I think!
Wednesday, 24 June 2009
Free brand seminar
Do you understand what your brand is and why it is valuable? If you don't you might be interested in the free seminar we are running on 15 July, in Exeter. As part of the Business Network SW monthly networking lunch Alder and Alder are hosting the pre-lunch seminar, at the Exeter Golf & Country Club.
It will be an interactive workshop, ideal for anyone who wants to give their business a competitive advantage. We will be answering three important questions:
- What is my brand?
- Why is it valuable?
- When should I change it?
Through some simple exercises delegates will begin to explore what their brand is, how it can help to increase their turnover and when is the right time to change it. We want delegates to leave the seminar with a better understanding of what 'brand' means for their business and how it can help them to;
- Win new customers
- Reach their target market
- Clearly communicate the benefits they offer
- Stand out from their competitors.
If you would like to come along and learn more about your brand and what it can do for your business, contact Sean Humby at Business Network SW, and he can book your place. There's also the opportunity for networking at the lunch which will follow the seminar - there is a charge for the lunch, Sean can give you the details.
If you'd like to know a bit more about Alder and Alder and what we do for our clients brands, visit www.alderandalder.co.uk.
It will be an interactive workshop, ideal for anyone who wants to give their business a competitive advantage. We will be answering three important questions:
- What is my brand?
- Why is it valuable?
- When should I change it?
Through some simple exercises delegates will begin to explore what their brand is, how it can help to increase their turnover and when is the right time to change it. We want delegates to leave the seminar with a better understanding of what 'brand' means for their business and how it can help them to;
- Win new customers
- Reach their target market
- Clearly communicate the benefits they offer
- Stand out from their competitors.
If you would like to come along and learn more about your brand and what it can do for your business, contact Sean Humby at Business Network SW, and he can book your place. There's also the opportunity for networking at the lunch which will follow the seminar - there is a charge for the lunch, Sean can give you the details.
If you'd like to know a bit more about Alder and Alder and what we do for our clients brands, visit www.alderandalder.co.uk.
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