Your brand is a business tool, and it should deliver a tangible benefit to your business. Your brand strategy should support your wider business strategy. If it doesn't, you're missing an opportunity.
Many businesses still think their brand is their logo (it's not - I've discussed that here). They don't recognise that it is (or should be) an essential tool in their business development strategy (find out more here). And they don't appreciate the value it can add to their business (which is outlined here).
So take a look at your brand. How does it add value to your business? If you want to have a chat about it call us on 01392 248107, or email jonathan@alderandalder.co.uk.
You can find more brand tips here.
About Me
- Jonathan Alder
- I'm the author of Brand in the Boardroom. Brand in the Boardroom is a book, written to help the leaders of SMEs understand how their brand can drive the success of their business. The aim of this newsletter is to bring the book to life. I want to share examples and insight that illustrate the potential your brand brings to your business. It is published monthly. If you would like to subscribe, there's a link in my bio.